![]() When we say publications, we’re referring to one-off blog posts that don’t “push” readers to stay on your website and explore further topics. Similarly, in the Education industry, learners may spend extended periods studying, completing assignments, or taking online courses, which leads to longer sessions.Įxpert recommendation: One of the best ways to increase the average session duration on your website is to focus on building content libraries, not publications. Travel & Leisure websites may provide detailed travel guides, photos, and user-generated content about exotic destinations, while Education websites usually offer interactive lessons, quizzes, and resources that keep users engaged for longer periods.Īlso, in the Travel & Leisure industry, users may spend a significant amount of time researching and planning their trips, looking for accommodations, flights, activities, and reviews. This can be because both industries often offer content that is engaging and interesting to users. Here’s a closer look at the average session duration for each industry: Industryīased on this data, users spend the most time on Travel & Leisure and Education industry websites. Average Session DurationĪcross all industries, the median average session duration for August 2023 is 2m 38s. This way, you’re building silos that help your users find all the beneficial information they need in one place (or, at least, find it easier). In contrast, the primary purpose of websites in other industries might be informational or for lead generation, resulting in fewer but more targeted sessions.Įxpert recommendation: When analyzing page sessions, do you pay attention to which links users click and what other content they check out? If you do, a good way to utilize that data is to create content groupings based on page sessions.
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